Over the past five years, ACCESS has been working to raise awareness and to make education a priority both locally and globally. Moving forward, ACCESS has developed a new logo to update its identify and signify the continued growth of the organization. The new logo consists of two head silhouettes, which also form a light bulb. In the centre, the familiar ACCESS text remains from the existing logo.
To develop the logo, Eren Kapaklili interned with ACCESS this summer through the archiTEXT Designer Combiner program. Eren describes the design process as "distilling themes and motifs based on the goals and philosophy behind ACCESS". He explains how circles and networks of lines became important to him when designing the logo. Eren used a style of applying overlapping and transparency along with the silhouette motif to produce the final design.
Two human profiles overlapping to create a light bulb convey that we are all connected through education and knowledge. The logo makes use of a powerful, yet simplistic visual effect to make a statement about interdependence and the positive outcome of human connectedness, education and social justice.
Zahra Ebrahim, founder of archiTEXT, shared her think tank's motivation for running the Designer Combiner program: "In the work we do, we're frequently engaging with dynamic groups in the charitable and non-profit sector while simultaneously engaging with emerging young designers. The Designer Combiner program allows us to facilitate relationship building between organizations we trust and admire and the young desigers whose development and growth we want to help nurture."
"As an organization, we are very excited to be growing and diversifying – this logo is a welcome refresh to our visual identity," said Daniel Francavilla, ACCESS President.
"We developed the logo over a several months to create one that represents our work involving human growth, connections and the power of knowledge and ideas through education."
The ACCESS team is pleased that through the development of this new logo, they were also were able to provide an opportunity for a design student, as Eren states he is "very proud to have had the opportunity to design for a deserving cause such as ACCESS." He hopes that this is his first step on a long road designing for the non-profit sector.
The new logo will be implemented throughout ACCESS print materials and online outlets beginning in September.
Media Inquiries and Questions Contact: Nathalie Atanda, Community Relations Manager ACCESS: Allowing Children a Chance at Education, Inc. nathalie@accesscharity.ca